Audit Usability
Analyzed the main competitors in food delivery (Yandex.Eda, Lavka, Lenta, Magnit, 5ka, Samokat). Recorded the shortcomings of the existing web and mobile versions.
Hypotheses Presentation
Compiled a list of problems and solutions that raise questions. Then we formulated a list of hypotheses that are likely to simplify the order process and, as a result, increase loyalty and purchase conversion.
Design Concept
The main idea of the design concept: nothing extra, everything you need is nearby. The shopping cart should be at hand, as if you were walking in an offline store. Navigation through the assortment should be logical and intuitive.
Profile and My Orders
Added reminders to the "My Orders" sections and to the successful payment page. Simplified navigation, added quick access to the order from the successful payment page.
Shopping Cart
The buyer can choose which products to buy now and which to leave in the cart for the next purchase.
Interface Adaptability
Created layouts for 3 screen resolutions. The mobile version has the same functionality, including additional product orders.
Additional Product Orders
If you forgot something, simply add the missing items to the cart and click "Add to this order." We came up with a way to introduce additional orders without major modifications, without disrupting the user's familiar path.
Business Logic
We communicate that you cannot add products that are already in the order. If there are 18+ products in the cart, we inform that they cannot be added.
Design Project
Identical points of contrast to white/black for each set of colors allow the use of colors to define context (destructive, informational, etc.) without violating the minimum contrast.
New Typography
We left the branded headers, but supplemented them with a more suitable typeface for content and UI elements. We chose Nunito Sans. It differs little from the branded font, but its wider range of styles allows for customization of small texts for easy reading/scanning with the eyes.
Systematic Approach in Design
Layouts are assembled using autolayout. Dimension and color variables have been added.
Homepage
There is nothing superfluous left on the main page. There is no need for additional modes and catalog filtering. The additional order block is displayed only if the buyer has current orders in "Waiting for Assembly" status.
Audit Usability
Analyzed the main competitors in food delivery (Yandex.Eda, Lavka, Lenta, Magnit, 5ka, Samokat). Recorded the shortcomings of the existing web and mobile versions.
Hypotheses Presentation
Compiled a list of problems and solutions that raise questions. Then we formulated a list of hypotheses that are likely to simplify the order process and, as a result, increase loyalty and purchase conversion.
Design Concept
The main idea of the design concept: nothing extra, everything you need is nearby. The shopping cart should be at hand, as if you were walking in an offline store. Navigation through the assortment should be logical and intuitive.
Profile and My Orders
Added reminders to the "My Orders" sections and to the successful payment page. Simplified navigation, added quick access to the order from the successful payment page.
Shopping Cart
The buyer can choose which products to buy now and which to leave in the cart for the next purchase.
Interface Adaptability
Created layouts for 3 screen resolutions. The mobile version has the same functionality, including additional product orders.
Additional Product Orders
If you forgot something, simply add the missing items to the cart and click "Add to this order." We came up with a way to introduce additional orders without major modifications, without disrupting the user's familiar path.
Business Logic
We communicate that you cannot add products that are already in the order. If there are 18+ products in the cart, we inform that they cannot be added.
Design Project
Identical points of contrast to white/black for each set of colors allow the use of colors to define context (destructive, informational, etc.) without violating the minimum contrast.
New Typography
We left the branded headers, but supplemented them with a more suitable typeface for content and UI elements. We chose Nunito Sans. It differs little from the branded font, but its wider range of styles allows for customization of small texts for easy reading/scanning with the eyes.
Systematic Approach in Design
Layouts are assembled using autolayout. Dimension and color variables have been added.
Homepage
There is nothing superfluous left on the main page. There is no need for additional modes and catalog filtering. The additional order block is displayed only if the buyer has current orders in "Waiting for Assembly" status.
Audit Usability
Analyzed the main competitors in food delivery (Yandex.Eda, Lavka, Lenta, Magnit, 5ka, Samokat). Recorded the shortcomings of the existing web and mobile versions.
Hypotheses Presentation
Compiled a list of problems and solutions that raise questions. Then we formulated a list of hypotheses that are likely to simplify the order process and, as a result, increase loyalty and purchase conversion.
Design Concept
The main idea of the design concept: nothing extra, everything you need is nearby. The shopping cart should be at hand, as if you were walking in an offline store. Navigation through the assortment should be logical and intuitive.
Profile and My Orders
Added reminders to the "My Orders" sections and to the successful payment page. Simplified navigation, added quick access to the order from the successful payment page.
Shopping Cart
The buyer can choose which products to buy now and which to leave in the cart for the next purchase.
Interface Adaptability
Created layouts for 3 screen resolutions. The mobile version has the same functionality, including additional product orders.
Additional Product Orders
If you forgot something, simply add the missing items to the cart and click "Add to this order." We came up with a way to introduce additional orders without major modifications, without disrupting the user's familiar path.
Business Logic
We communicate that you cannot add products that are already in the order. If there are 18+ products in the cart, we inform that they cannot be added.
Design Project
Identical points of contrast to white/black for each set of colors allow the use of colors to define context (destructive, informational, etc.) without violating the minimum contrast.
New Typography
We left the branded headers, but supplemented them with a more suitable typeface for content and UI elements. We chose Nunito Sans. It differs little from the branded font, but its wider range of styles allows for customization of small texts for easy reading/scanning with the eyes.
Systematic Approach in Design
Layouts are assembled using autolayout. Dimension and color variables have been added.
Homepage
There is nothing superfluous left on the main page. There is no need for additional modes and catalog filtering. The additional order block is displayed only if the buyer has current orders in "Waiting for Assembly" status.
Audit Usability
Analyzed the main competitors in food delivery (Yandex.Eda, Lavka, Lenta, Magnit, 5ka, Samokat). Recorded the shortcomings of the existing web and mobile versions.
Hypotheses Presentation
Compiled a list of problems and solutions that raise questions. Then we formulated a list of hypotheses that are likely to simplify the order process and, as a result, increase loyalty and purchase conversion.
Design Concept
The main idea of the design concept: nothing extra, everything you need is nearby. The shopping cart should be at hand, as if you were walking in an offline store. Navigation through the assortment should be logical and intuitive.
Profile and My Orders
Added reminders to the "My Orders" sections and to the successful payment page. Simplified navigation, added quick access to the order from the successful payment page.
Shopping Cart
The buyer can choose which products to buy now and which to leave in the cart for the next purchase.
Interface Adaptability
Created layouts for 3 screen resolutions. The mobile version has the same functionality, including additional product orders.
Additional Product Orders
If you forgot something, simply add the missing items to the cart and click "Add to this order." We came up with a way to introduce additional orders without major modifications, without disrupting the user's familiar path.
Business Logic
We communicate that you cannot add products that are already in the order. If there are 18+ products in the cart, we inform that they cannot be added.
Design Project
Identical points of contrast to white/black for each set of colors allow the use of colors to define context (destructive, informational, etc.) without violating the minimum contrast.
New Typography
We left the branded headers, but supplemented them with a more suitable typeface for content and UI elements. We chose Nunito Sans. It differs little from the branded font, but its wider range of styles allows for customization of small texts for easy reading/scanning with the eyes.
Systematic Approach in Design
Layouts are assembled using autolayout. Dimension and color variables have been added.
Homepage
There is nothing superfluous left on the main page. There is no need for additional modes and catalog filtering. The additional order block is displayed only if the buyer has current orders in "Waiting for Assembly" status.
